Generally and historically speaking, American youth (ages 18–30) are the least engaged voter demographic in the democratic election process. The democratic voting process can be seen as a simple, yet complex, and it can be difficult to find a single factor that determines this action/inaction.
In reality, it is a web of interrelated issues, each needing to be addressed and targeted for change. With so many issues, it’s not about finding one big idea, finding incremental solutions that can chip away at the problem. The challenge was to help tear down the barriers to voting through effective design that can easily educate and/ or motivate the youth to get involved with their local, state and federal elections.